Methods of public relations department in improving the mental image of the institutions

number of days: 2-3


Public relations is the organized effort to communicate information and to modify attitudes and behavior on behalf of a client or a cause. The concept of an organized effort is crucial to this definition, for it points both to the growth in recent decades of a wide assortment of groups seeking to promote some social, political, or economic ideology and to the development of a cadre of specialists whose full-time energies are devoted to winning a greater understanding and acceptance by various publics of an individual, a private business corporation, an agency of government, or other institution.

Course Outcome

The outcome is to show the role of Public relations specialists establish and maintain relationships with an organization's target audience, the media, and other opinion leaders. Common responsibilities include designing communications campaigns, writing news releases and other content for news, working with the press, arranging interviews for company spokespeople, writing speeches for company leader.

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